# Bureau of Brand Innovation

> Growth only you can own. The Bureau helps visionary leaders find and prove growth that is hard to copy and built to last.

## The challenge

The obvious growth moves are already taken. Shared data, tools, and models increasingly point companies toward the same opportunities. The Bureau starts with the advantage a business already owns: the authority it has earned with people, the capabilities it can credibly build, and the conviction to back a distinctive bet.

## Owned Growth

Leaders bring the Bureau into consequential questions: where to grow next, what to build, what to do with a portfolio, and how to respond to category disruption. An Owned Growth engagement moves from indistinguishable opportunity spaces to a growth bet only that client could make.

1. **Index:** Score the brand against competitors, expose convergence, and identify the ground the business can credibly own.
2. **Expand the Frame:** Examine changing consumer demand, technology, culture, and commercial value through the client's distinct brand and capabilities.
3. **Prove the Bet:** Turn the strongest territory into a testable thesis, challenge concepts, gather market evidence, and reach a clear go, pivot, or stop decision before major capital is committed.

## Selected experience

Earlier work led by Enda King includes growth and innovation programs across travel and entertainment, beer, and food and beverage. The work connected brand authority to product, portfolio, experience, and commercial decisions, then tested those decisions against real market evidence.

## Leadership

**Enda King**, founder and CEO, has led innovation in North America, ran Accenture's global R&D hub, The Dock, and has worked with organizations including Disney, Comcast, AB InBev, and Diageo.

**Sidney Hori Hawthorne** leads AI capability, applying more than 25 years of emerging-technology and transformation experience to accelerate discovery, sharpen strategic choices, and turn opportunities into testable innovation.

## Contact

For a business inquiry, email [enda@bureauofbrandinnovation.com](mailto:enda@bureauofbrandinnovation.com).

- [About the Bureau](https://bureauofbrandinnovation.com/about)
- [How to contact the Bureau](https://bureauofbrandinnovation.com/contact)
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